We prepare our designs while watching closely fashion trends.
Our strong co-operation with fibre and yarn producers makes us positively advantegous in new raw materials. We search and test the right fibre content with preferable finishing.
For creating new fabrics and with the help of latest technology production capabilities, our textile engineers; read articles,attend to exhibitions & seminars and watch closely to fashion shows for effective creations of fashion. İn these shows we look for color and theme feedbacks, new materials, trend informations and new sustainable future visions.
With all these valuable feedback in all aspects of textiles, we decide on new fabric forms and brainstorm new collection stories with visual applications and as a result we present our own digital trend book for that season. One of our company values is customer oriented approach. Our Marketing and Design teams work collaboratively for taking live customer feedback and also for better and sustainable future. We are happy to announce that our % 65 sales comes from Seçen’s in-house collections. The rest of %35 of sales takes us on a new level approach from customer feedbacks.
In our design team we have 1 research specialist, 1 Fabric Development specialist ,2 Jaquard Fabric Designers ,3 Print and Finishing Designers, 3 Showroom and Presentation speacialist.
We are following trend and colour forecasts of WGSN, Pantone ,Coloro, Alberto§Roy.
Our passionate target for better and sustaniable fashion, we constantly follow social media, internet, online seminars and new publications of books and magazines.
Our team compose successful collections and permanent designs because we nourish their lifestyle with travel experiences and valuable fashion studies while building an engagement together towards their prosperous career. We attend to yarns and fabrics fairs in France, Germany, İtaly, England.
We believe in the spirit of seasons for fashion therefore we execute 2 main collections and 4 mid-season collections per year for Autumn/Winter, Spring/Summer seasons.
Our 35 years of evolution in fashion; brings us powerful and selective archive of fabrics.
We add around 150 new fabric forms and touches to our collection archive.
